Better data quality
PIM ensures the consistency, accuracy and completeness of product information by eliminating errors, inaccuracies and duplicates.
LSB DATA / PIM Platform
Product data ready for every sales channel.
Centrally collect, verify, standardise, enrich and distribute product data from one trusted catalogue. PIM keeps your stores, marketplaces and partners aligned without spreadsheet chaos.
PIM control
Data quality96%
- 1source of truth for product data
- ERP / CRM / CMSconnected with automatic flows
- Omnichannelpublishing from one catalogue
In plain words
What is PIM, simply put?
Imagine every detail about your products — names, photos, descriptions, prices, specs — scattered across spreadsheets, emails and different systems. A PIM (Product Information Management) tool gathers all of it in one tidy place. You enter each detail once, keep it correct, and it automatically appears everywhere you sell: your website, online marketplaces, even your partners’ shops.
What you gain from a PIM system
- Less manual work and fewer copy-paste mistakes
- The same, correct product information everywhere customers look
- New products and sales channels go live faster
- Customers trust what they read — and buy more
What is PIM
A single platform for managing product information
PIM (Product Information Management) is a system that enables central management and distribution of product information across your various sales channels. It is the single place where product data is collected, verified, standardised, enriched and shared — so the same accurate information reaches your store, marketplaces and partners.
Instead of juggling spreadsheets and re-entering the same data into every system, your team works from one trusted catalogue and publishes everywhere with a few clicks.
ERPSupplier filesMedia library
PIMcollect / verify / enrich
StorefrontMarketplacePartners
- 1
Collect
Bring product data from suppliers, ERP and spreadsheets into one central catalogue.
- 2
Verify
Validate completeness and remove errors, inaccuracies and duplicates.
- 3
Standardise
Normalise attributes, units and categories into one consistent structure.
- 4
Enrich
Add descriptions, photos, videos, instructions, certificates and reviews.
- 5
Distribute
Publish ready-to-sell content to every channel from a single place.
Why PIM
The advantages of using PIM
A PIM platform pays off across your whole operation — from the quality of your data to the experience your customers get.
Operational efficiency
Reduce manual work and re-typing. Update product data once and push it to every channel automatically through streamlined, automated processes.
More sales & loyalty
Clear, reliable and attractive product information builds customer trust and loyalty, improves visibility and lifts conversion.
Faster time to market
Launch new products and enter new channels quickly, with content that is ready, complete and adapted to each market.
What it does
Everything you need to run product data
The PIM system collects, verifies, standardises, enriches and distributes product information — and keeps it in sync everywhere.
Central product catalogue
Manage your entire product range, categories and attributes in one structured, single source of truth.
Product lifecycle
Create and introduce new products to market, then update and modify existing ones with full control.
Rich content
Create and publish descriptions, photos, videos, reviews, instructions and certificates for every product.
System integrations
Connect with ERP, CRM and CMS so product data flows automatically between your core systems.
Multichannel distribution
Publish to your e-commerce store, marketplaces and social media — consistently, without duplicate entry.
Market personalisation
Adapt content to different markets and audiences to improve product visibility and relevance.
Ready to tame your product data?
See how PIM centralises your catalogue and publishes everywhere — in a free 30-minute demo.
Who it is for
Is PIM right for you?
PIM is especially valuable for businesses that sell online and want to innovate, scale and stand out from the competition.
Online retailers
Companies selling products online that want a competitive edge through complete, trustworthy product content.
Multichannel sellers
Brands publishing to several stores, marketplaces and social channels that need one consistent product story everywhere.
Large & growing catalogues
Teams managing thousands of SKUs and frequent updates, where manual data entry no longer scales.
Integrations
Works with your stack
PIM sits in the middle of your tools — pulling data from core systems and pushing ready-to-sell content to every channel you sell on.
ERPSupplier filesMedia library
APIPIMcollect / verify / enrich
StorefrontMarketplacePartners
E-commerce
- Shopify
- Magento
- WooCommerce
- PrestaShop
- BigCommerce
Marketplaces
- Allegro
- Amazon
- eBay
- Google Merchant
- Kaufland
Core systems
- ERP
- CRM
- CMS
- DAM
- REST / CSV / API
Don't see your platform? PIM connects over open APIs and file feeds — ask us about your setup.
FAQ
Frequently asked questions
The essentials about PIM and how it fits your business.
What is PIM?
PIM (Product Information Management) is a system for centrally collecting, verifying, standardising, enriching and distributing product information across all of your sales channels.
Who is PIM for?
It is especially valuable for online retailers, multichannel sellers and teams managing large or fast-changing product catalogues.
Which systems does PIM integrate with?
PIM connects with ERP, CRM and CMS, as well as e-commerce platforms, marketplaces and social channels, so product data flows automatically.
How is PIM different from an ERP?
An ERP runs operations and finance, while PIM owns rich product content — descriptions, media, attributes — and distributes it consistently to every channel.
Can PIM publish to marketplaces?
Yes. PIM distributes ready-to-sell product content to your store, marketplaces and social media from a single source of truth.
How long does implementation take?
It depends on catalogue size and the number of channels, but most teams start with a focused pilot delivered in a matter of weeks.
Get in touch
See PIM in action
Book a demo or ask us anything about managing your product information. We will show you how PIM fits your catalogue and channels.
Request a demo
Free 30-minute walkthrough. We reply within one business day.
Poland office
LSB DATAStrzelińska 17
55-010 Żerniki Wrocławskie
Poland
Germany office
LSB DATARheinauer Strasse 1
68766 Hockenheim
Germany